In short, list optimization is the process of updating and changing the product detail pages of product lists. List optimization is done to improve search visibility, CTR (click-through rate) and Conversation Rate to get more sales.
LIST OPTIMIZATION PROCESS
01
Keyword Optimization
Amazon SEO is built on extensive keyword research. To reach your target audience, you need to think like a customer and identify specific words or phrases they use on Amazon. We provide professional support to organize keywords into pages, create negative keyword lists and thus increase your sales.
02
Title Optimization
Title is the primary field used by Amazon's search algorithm to determine your product's relevance to a particular search term. It is very important that you create a descriptive product title that will attract the attention of potential buyers. You will need to get professional help to determine the correct title on this issue. As a result of detailed analysis, we determine the most optimum title for your product.
03
Description Optimization
The description that appears at the bottom of the product page is where you can expand the features and advantages of your product and specify the product features that you cannot specify in the title or bullet points sections. It is also an ideal place to include the rest of the keyword list. We organize this section in detail, where you can convey the benefits of your product to your customers by introducing your product in detail and emphasizing how superior your product is compared to your competitors.
04
Bullet Points Optimization
Bullet points are where you highlight the top five features and benefits you want consumers to consider. In this section, where your product is interesting, distinguishes it from its competitors and contains its unique features, you can also use keywords that you cannot use in the title. We ensure that this area is determined as optimum as a result of data analysis.
05
Product Photo Optimization
Images are arguably one of the most important elements of a product listing. No matter how descriptive your text is, if you do not have quality product photography, the sales potential of your products will be low. Since customers who shop online cannot hold your product in their hands as they can in a physical store, you should describe your product completely through photos. We provide support on how it should be organized, from the first image, which is the most important image, to the last image and product video.