Marketing Analysis
(Marketplace, Platform, Category, Product)
Amazon Marketing Analysisis a multi-pronged strategy that involves taking a deep dive into various aspects of your presence on the Amazon platform. It covers four critical dimensions: Platform, Marketplace, Category and Product. Each dimension contributes to a holistic understanding of your performance, allowing you to make informed decisions and drive success on Amazon.
Platform Analysis
It involves evaluating your overall presence on the Amazon platform. It involves evaluating your seller account, your account health, and your adherence to Amazon's guidelines and policies. Platform Analysis ensures that you do well on Amazon, and this is essential for long-term success. A healthy account is more likely to win the coveted Amazon BuyBox and build trust with customers.
Category Analysis
Examines the performance of your products in their relevant categories on Amazon. It includes evaluating sales rankings, customer reviews, and category-specific trends. Category Analysis helps you understand how your products perform compared to competitors in a particular niche. Decisions regarding product listings, pricing and inventory management are included in this analysis.
Marketplace Analysis
It focuses on the specific Amazon marketplaces where you operate. It involves evaluating market trends, competition and customer behavior in these markets. Marketplace Analysis helps you tailor your strategies to the unique dynamics of each marketplace. Different regions may have different customer preferences and competitive environments that require specific approaches.
Product Analysis
Zooms in on individual products or product groups. It includes monitoring the performance of each product, analyzing customer reviews, and optimizing product listings. Product Analysis ensures that each of your products is performing at its best. It helps identify underperforming products that may require adjustments to increase sales and profitability.
Our team, which has sales experience in 11 different marketplaces with Amazon, analyzes the products in your existing store or the products you want to sell on Amazon, and prepares a very detailed report on which marketplace these products are suitable for (US, CA, AU, AE, etc.), as well as on which platform your products should be sold. In addition, the category in which your product should be sold is examined and moreover, whether your product is the right product in terms of e-commerce marketing and profitability is examined in the light of data and presented to you in a detailed report.
